Cast of Characters analytic events

Main events

Event	Category	Action	Label
Recirc link	{internal/outbound} links	cast of characters recirc	to: {url}
Inline link (in intro or character copy)	{internal/outbound} links	cast of characters inline	to: {url}
CTA in view	scroll tracking	CTA in view {header/bottom}	Cast of Characters {project}
CTA button clicked	{internal/outbound} links	cast of characters cta {header/bottom}	to: {url}
Section link navigation, at the top	navigation	Cast of Characters category	Jump to category
Social share	Outbound links	Cast of Characters share	{network} share
Social button: page URL is copied	content	Copy URL clicked copy	{URL copied}
End of page reached	scroll tracking	end of page	cast of characters ${top.cast_project}
Back to top button	nav	back to top	cast of characters

Searching and filtering

Event	Category	Action	Label
Text search (throttled to every 1s)	content	filter panel	Filtered by text
Text search cleared via (X) button	content	filter panel	Text input cleared
Filter checked, from Filters category	content	filter panel	Filtered by label
Character label clicked, triggering a filter	content	character label	Filtered by label
Mobile filters toggled	cast of characters	mobile filters	open

Card layout events

Event	Category	Action	Label
A card is clicked/tapped and flipped over.	content	grid	Card back side {revealed\|hidden}
The "flip all" button is used	content	grid	all cards flipped {back\|front}
The "hint" flip animation is viewed	scroll tracking	hint card seen	cast of characters {cast_project}, category: {category}
(deprecated May 31, 2022) A card is clicked/tapped and flipped over.	cast of characters	Character card flip	Card back side {revealed\|hidden}
(deprecated May 31, 2022) The "flip all" button is used	cast of characters	flip cards global	all cards flipped {back\|front}

Roadblock events

Event	Category	Action	Label
Sign in link clicked	Cast of characters_{project slug}	sign in	inbound link
Sign up link clicked	Cast of characters_{project slug}	subscription/registration	inbound link

Both the register and subscribe URLs are loaded with query params. The sign-up link has a reg_source (registration) or gps-source (subscriptions) param of cast-of-characters_{project-slug}_{header|roadblock}.