Quiz analytics events

Some old, string-only style. Others are modern. {project} refers to the slug of the quiz project, such as news-quiz or featured-sports-plus-quizzes

Quizzes

Questions are 1-indexed, not zero-indexed.

Startup/splash view

Event	String	Category	Action	Label
User logs in by clicking on our button		quiz	sigh in	inbound link
User clicks sign up button		quiz	registration	inbound link
User clicks subscribe button		quiz	subscription	inbound link
User clicks "start quiz"	quiz-started-{project}
User clicks on CTA (such as to games page)	quiz-cta-link-clicked-{project}

Question navigation

Event	String	Category	Action	Label
User uses quiz-question nav	quiz-{prev/next}-button-from-${visibleQuestion}-{project}
User jumps to a question using dot nav	quiz-dot-from-{visibleQuestion}-to-{targetQuestion}-${project}
User jumps to question using <select> (mobile view or long quizzes)	quiz-select-jump-from-{visibleQuestion}-to-{targetQuestion}-${project}

Questions

Event	String	Category	Action	Label
Users selects reponse multi-choice (might look different for diff question types)	quiz-question-{visibleQuestion}-of-{totalQuestions}-answered-{type, i.e. multiple choice}-{user answer}-{project}
User skips	quiz--question-${$visibleQuestion}-of-${totalQuestions}-skipped-${type}-${url_slug}
User gets hint	quiz-question-${$visibleQuestion}-of-${totalQuestions}-hint-${type}-${url_slug}
User completes quiz, score recorded	quiz-completed-${score.score}-of-${score.possible}-in-${score.time}ms-${url_slug}

Summary View

Event	String	Category	Action	Label
Last summary element scrolls into view	quiz-summary-last-question-in-view-${url_slug}
User clicks on summary link	quiz-summary-link-clicked-question-${questionIndex}-of-{totalQuestions}-{url_slug}
Social share	quiz-share-button-click-{network or action (i.e. copy url)}-{project}

Project landing pages

Event	String	Category	Action	Label
User logs in by clicking on our button		quiz	sigh in	inbound link
User clicks sign up button		quiz	registration	inbound link
User clicks subscribe button		quiz	subscription	inbound link
User clicks on an individual quiz, to take it		quiz	link from section {quiz position}	to:{url}